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What's Happening... |


  • Corporate History
  • Vision & Philosophy
  • Directors
  • Store Locations

Jewels Fiji - A Brief History
Passionate about jewellery, husband and wife duo Romil and Janki Patel founded Jewels Fiji - a specialist retailer, wholesaler and exporter of quality jewellery and exclusive giftware - in June 2006.

First Flagship
A year later in July 2007, the couple launched their first flagship store at the prestigious Port Denarau shopping complex on Denarau Island. Fiji's hottest tourism destination with some of the world's best resort brands, Denarau Island has over 1500 rooms across seven hotels including three Sheraton properties, the Hilton, Radisson and Sofitel, among others. Port Denarau has been labelled one of the most significant retail and commercial developments in the South Pacific region. An easy 20 minutes from Nadi International Airport, it serves as the gateway to Fiji's outlying islands, a key factor in Denarau Island's strong tourism growth and popularity. The Jewels Fiji store at Port Denarau is a 65-square-meter glass cube located in the heart of the shopping complex. Designed by an Italian architect, the store's world class design and ambiance make for a truly memorable shopping experience.

Jewels Expands
In May 2008, Jewels Fiji opened its second store, this time in Fiji's capital Suva. This store is strategically located at the entrance of MHCC, Fiji's first mall built to international standards. Designed by the Italian architect, Jewels Fiji's Suva flagship is the capital's most contemporary store for jewellery retail.

Latest Venture
In August 2010, Jewels Fiji opened a third store in the heart of Nadi Town. Situated opposite Nadi's major tourist shopping outlets including Jack's of Fiji and ANZ Bank, the new store's location is ideal for extensive foot flow. Often referred to as the tourist town, Nadi Town is the hub of all major business activity within the city's boundaries. The new store's well-placed location also sees it catering to locals. Within the same outlet, Jewels Fiji has opened a state of the art Jewellery Repair Centre and Body Piercing Studio. The repair centre is the only one of its kind in Fiji. Fully equipped to handle repairs, it's well stocked with jewellery findings and tools. The company's Body Piercing Division is run to Australasian standards, using the best piercing gear to ensure a safe and pleasant experience for patrons.

From the moment you walk into a Jewels Fiji store, our love of jewellery is apparent. We hand pick a lot of the pieces to ensure that our range in unique, with a variety of styles to suit different tastes. Our in-store collections include Tahitian black pearls, diamonds set in white and yellow gold, colored stones, silver, watches, pens, crystal ware, exclusive artifacts and collectibles. We source all our jewelry from reputable sources and carry a range of international brands in store. Above all, we believe in great service and happy, satisfied customers which is why you'll find high quality jewellery at unbelievably affordable prices. And thanks to your support, we've grown in leaps and bounds since launching in 2006, with more to come in 2011 and beyond.


To be Fiji's leading jewellery company, providing a one stop shop for all your jewellery needs.

To make Jewels Fiji a preferred point in shopping for jewellery and a household name in the Fiji Islands.


Achieving our vision through hard work.

Building the business with sincerity and honesty.

Forming strategic alliances to accelerate growth and maximise returns.

Keeping up with the latest research and trends within the jewellery industry.

Sourcing our jewels from the most reputable sources and forming strong relationships in line with our principles.

Providing the highest level of service and inspiring customer loyalty through a memorable shopping experience.

Romil R Patel
Manging Director

Romil has completed his Bachelors of Commerce from The University of Queensland. Romil is also an Accredited Jewellery Professional, Graduate Pearls and Graduate Diamonds from GIA (Gemological Institute of America) and currently is studying to become a Graduate Gemologist.

Janki R Patel
Director Finance

Janki has completed her Bachelors of Commerce from University of Mumbai and is also a CFA (Charted Financial Analyst) from ICFAI (Institute of Chartered Financial Analyst India) Hyderabad in India.

Nirmal R Patel
Director Operations

Nirmal has completed her Bachelors of Arts Majoring in Sociology and Psychology from ST. XAVIERS COLLEGE, University of Mumbai.

Head Office
Jewels Fiji Limited
Suite 3
SPR Towers, Ashram Road
P O Box 17
Fiji Islands
Phone: (679) 6700 436 | (679) 6700 478
Fax: (679) 6702 193

Denarau Store
Jewels Fiji
Shop S4A
Port Denarau Retail & Commercial Center
Denarau Island
Fiji Islands
Phone: (679) 6750 705


Nadi Store
Jewels Fiji
Main Street
Queens Road
Nadi Town
Fiji Islands
Phone: (679) 6700 088

Suva Store
Jewels Fiji
Ground Floor MH City Center
Thompson Street
Fiji Islands
Phone: (679) 3310 016

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